Sunday 2 March 2014

Colour Association

 One of the things I have been looking into this week is colour association, and there are alot of interesting things I hadn't put much thought into. For example colours may be responded to very differently depending on the cultural background of the person viewing them although this in itself would be a research topic on its own so I'm not going to focus on it but an example would be white means death in china and peace in Europe, where as other colours like red have universally similar meanings like love, success, long life.

I also was interested to find out that there are alot of negative and positive feelings associated with different colours, of course in some this is obvious but I had always though of yellow as warmth but it can also mean danger, and even depression. I believe that the emotion conveyed by the colour could perhaps differ depending on the intensity of the light aswell as any other colours it is contrasted with. I proceeded to create some quick experiments.

 Here is the first unaltered model of a light grey landscape with a dark grey transparent sea, with default lighting.

This is the first test I did with 1 yellow light to see if I could create a more depressing yellow by lowering its saturation making it greyer, grey also being a colour said to be associated with depression. I think this piece works to an extent but feels more like it is an anxious mood rather than depressed, anxiety is also a feeling associated with the colour yellow.

This piece is a low intensity blue which is meant to represent coldness but also sadness, menace and a certain heaviness, the shadows become much more powerful at portraying mood in this piece than the light.

This piece is the depression piece approached with 2 lights, a similar greyish yellow against the cold grey contrasting creating a slighty more conflicted piece but one that to me suggests nothingness, lack of emotion, but also a sort of psychological neutrality.

This piece uses red and pink lights to create a feeling of warmth and love, but also strain in a way, the contrast almost creates a feeling of conflict.

 This piece is somewhat representitive of growth but can also portray themes of jealousy, generally though green is widely recognised as growth and fertility and such it is in this case. With darker greens it may better represent other feelings associated with it.

 In this case the blues are quite vibrant and I think are representative of some of the more positive associations, trust, logic, calm, and perhaps reflection. Although the piece still has a certain coldness about it.




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